TARGET MARKETS Essay - 285 Words.
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The company of choice is BMW and its medium-size car BMW 3 series offered to a broad consumer market. When undertaking market segmentation, BMW does research on the geographic, demographic, behavioral, socioeconomic, as well as beneficial attributes of the society so as to help the company target the market In more effective manner.
Thus its key target is men of ages above 35 having income of more than a yearly target of 75000 USD. BMW also segments in market based on geographic regions by targeting high income regions i.e. US and Western Europe to sell its products on good prices. Target Market. BMW targets the middle to high income groups in all regions of the world.
BMW target market has always been the rich people. Ways of life in this company has never been a concern. Defining a goal market has allow BMW company define its brand in a good way. This makes the merchandise look attractive and obtainable to the goal market is really one of the factors of branding strategy of BMW.
MTV began as a venue for record companies to show music videos to advertise their artists. Today, the channel reaches over 70 million United States households. MTV was the first 24-hour, seven-day-a-week commercial channel, because the music videos were seen as advertisements that ranged from artists and record labels to clothing and attitudes.
Use our target market analysis template to define your target market. Marketing is a constant battle between you and your competition. Lots of small business owners lose the marketing war because of this simple reason: They are fighting on many fronts. Part of the reason Hitler lost in the Second World War was that he fought on many fronts at the same time.
Background Of Mercedes Benz Marketing Essay. Pages. Introduction. Task 1. Task 2. 11-15. Task 3. 16-17. Conclusion. 18. Bibliography. 19. Task: Select and organization of your choice and present critical internal and external environmental analysis based on the following tasks.