Psychographic Segmentation of Starbucks - Essay - 2212.
Situational Analysis Market Overview Lifecycle Stage SWOT Analysis Market Environment Analysis Porter’s Five Force Analysis PESTLE Analysis Segmentation Target Market Profile Positioning Marketing Objectives Marketing Strategies BCG Matrix Ansoff.
Starbucks owned close to one-third of America’s coffee bars, more than its next five biggest competitors combined Serving 20 million unique customers in well over 5000 stores around the globe and was opening on average 3 stores a day Starbucks operated over 300 company owned international stores and about 900 licensed stores across globe Marketing consisted primarily of point-of-sale.
Starbucks Market Segmentation. Starbucks Marketing Mix .This essay will illustrate the extent to which effective marketing must incorporate Segmentation, Targeting and Positioning.. Panini’s, pastries, snack items, mugs, and even music. Starbucks sells more than 30 types of eco-conscious frappe’s to whole bean coffees and iced.
Starbucks Market Segmentation is based as follows on the present day: a. Geographic Segmentation: Starbucks today, is not only a part of American culture, but also many different nations worldwide. Although its revenue is majorly sourced from within America itself, it has its grounds set internationally, as a huge potential is identified.
The company started its business procedure from the basic market segmentation. The segmentation is based on demographic and geographical perspectives.. took under consideration for marketing analysis namely as BreadTalk bakery has the biggest threat in the marketplace is Starbucks. Starbucks is one of the very famous coffee shops, which has.
Market segmentation is defined as the process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix (Schiffman, Bednall, Cowley, O'Cass, Watson and Kanuk, 2001).
ANSOFF MATRIX 5 3.1 Market Penetration 6 3.2 Product development 6 4. SEGMENTATION 6 4.1 Market Segmentation 6 4.2 Target Market Strategy 8 5. POSITIONING 8 5.1.1 Product 8 5.1.2 Place 8 5.1.3 Promotion 8 5.1.4 Price 9 5.1.5 People 9 5.1.6 Process 9 5.1.7 Physical evidence 9 6. MARKETING STRATEGY 10 6.1 The Product Plan 10 6.1.1 Competitors.